Based on the name of Burberry’s founder - Thomas Burberry - a team of 10 designers and technologists began work on a mammoth task - crafting a full fledged Burberry design system, unifying 3 design teams in the process and creating a recyclable library of components shared across design and engineering.
(1), Freedom
(2), Precision
(3), Automation
(4), Collaboration
(1), Freedom
(2), Precision
(3), Automation
(4), Collaboration
I based our vision on four principles: Freedom, Precision, Automation and Collaboration. I was responsible for crafting designer components alongside the team, and the branding for the design system itself.
(5), early backdrop experiment to test illustrations
We then built upon the four principles with collateral that could be used as a tool to bridge the gap between product, marketing and design - a way of bringing teams into the fold to get them interested and more likely to adopt our methodology.
(6), experimentation with stickers and physical office branding
Credits
Hugo Raymond Douglas Baker Remi Zed Jordan Baker Abigail Deakin Emma Jennings Sophie Naylor Dagne Petralyte