ARRIVAL, an electric automotive and tech company, are one of the UK’s most anticipated Transport as a Service startups. I joined at the brand’s conception, working primarily alongside the head of UX and marketing director to nurture and build the foundations for a tone of voice and guidelines on how to best utilise ARRIVAL's versatile brand.

To cap off the branding exercise, I created and helped strategise a Sneak Peek into Arrival’s flagship vehicle - the T4 (or van). Although in its infancy, this was designed to give enthusiasts and interested parties a glance into the future - as well as giving them a chance to sign up and join the movement into electric transportation.

Further into my time at ARRIVAL, I worked to build and direct an internal video series to champion the work engineers, product, UX and other teams were doing to bring ARRIVAL’s vision to life.

Lastly - I pushed the brand in new directions when we partnered with local governments to help empower Arrival’s AI and machine learning, allowing the van to drive itself around towns and villages. I branded the sister company, “RoboPilot”, and designed liveries for the van to distinguish it from Arrival’s normal fleet.